Dr. Rabbit T-shirt in white
Dr. RabbitT-shirt designed by our honorary member Pinky Vision, and screen-printed.
The commission integrates and reinterprets a whole variety of cultural references into one fresh aesthetic with the themes of the hippie counterculture of the 60’s, the rave culture from the 80’s and the timeless fairytale and traditional Oxford. The T-shirt graphic depicts Dr. Rabbit in the theme of Alice’s Psychedelic Adventures in the Wonderland of Oxford.
‘Turn on, tune in, drop out’ is by far the most well-known slogan of the hippie era that was coined by Canadian philosopher Marshall McLuhan and then was ‘given’ by him to Timothy Leary, Harvard-dropout and ‘LSD Guru’, who popularised it in 1966 and 1967. Although Leary later denied it, the phrase implied ‘drop out of society’ rather than self-detachment. Upon ‘going down the rabbit hole (on acid)’ in Port Meadow, Dr. Rabbit, dressed in interstellar-glamour sub-fasc, pursuing his DPhil at Oxford, realised ‘turn on, tune in… GRADUATE!’ instead of dropping out of college! Dr. Rabbit is also an allusion to Jefferson Airplane’s psychedelic rock song ‘White Rabbit’, recorded in 1966, with the mantra of ‘feed your head’.
Our Dr. Rabbit T-shirt also makes a tribute to the UK’s rave culture from the late 80’s to the early 90’s that coincided with the rise of acid house and the growing popularity of the use of hallucinogens and empathogens for raving. The UK rave scene during 1988 and 1989 is known to have been ‘the Second Summer of Love’. Dr. Rabbit has obviously taken an acid tab of the legendary and historic Purple Om tabs, also known as ‘Double Dipped’, which was in circulation in the UK during the rave era and is known to be infamously strong as its another name implies.
The 80’s theme continues. The iconographic program of our Dr. Rabbit T-shirt is a reworking of an extremely rare bootleg American psychedelic T-shirt from the 80’s, found by a Japanese collector (https://fashionmarketingjournal.com/2018/06/vintage-meet-023.html). Dr. Rabbit is also a parody of Mr. Rabbit of the Thorpe Park from the late 80’s to the early 90’s (http://www.memoriesofthorpepark.co.uk/mrrabbit.html), which is known to be one of the most trippy mascot characters in the history of the visual material culture of the UK.
Unisex size chart
XS (Ladies M): width 17"; length 26"
S (Adult S): width 18"; length 28"
M (Adult M): width 20"; length 29"
L (Adult L): width 22"; length 30"
XL (Adult XL): width 24"; length 31"